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MSPs Must Lead SMB Clients Through the Productivity Revolution

Cyber Security Updates

Age of Productivity

We are entering an age of human productivity that has never been seen before.

Artificial Intelligence (AI) will bring unimaginable leaps of productivity but before we get there, the table is already set for a productivity revolution.

The past 25 years have seen the internet being built, services and tools have been created to leverage this digital highway, and vast amounts of data have been created and categorized.

The next 25 years will utilize this data infrastructure to propel us to new heights.

Cloud-based infrastructure and SaaS software models all provide rapid updating and improvements that continuously provide new features and benefits to users.

Microsoft 365 and Google Workspace provide productivity tools to billions of users. Salesforce, Netsuite, and QuickBooks online all provide access to powerful software that runs within a browser and is accessible from anywhere.

For those who have worked with networks and software in the 90s and early 2000s, you have seen an amazing transformation.

The key now is harnessing all of this digital power. Using the vast infrastructure in a way that maximizes productivity but is done safely and securely. Every step forward with digital resources brings more and more cybercriminals.

To realize this productivity revolution, we must ensure that we humans (employees and individuals) are trained on how to leverage these amazing productivity tools. We must use them in a secure way that maximizes their ROI.

Add in the huge productivity gains that will be realized with AI and we are entering a truly amazing period of human development. Stand-alone AI such as ChatGPT, Perplexity, Bard, etc. will be great tools. But the true benefits will be the integration of AI into other tools and software services.

The key to all of this is ensuring that employees know how to leverage these new transformational productivity tools. Training employees will be more important than ever. Productivity tools will make us superhuman but even Superman needed to learn to fly.

MSPs Must Lead the Productivity Revolution

For us to realize the value of productivity, we must train employees to use these new powerful tools efficiently and securely.

MSPs predominantly support small and midsize businesses (SMBs). Roughly 46% of employees work for SMBs.

The next productivity revolution will be led by SMBs. And will only happen if we focus on SMB employees and train them on how to leverage the new productivity tools available to them.

MSPs are positioned to lead by providing services that teach employees how to leverage these tools securely and efficiently. MSPs must provide ongoing training that explains new features, shows productivity tips, integrates cybersecurity in the context of the specific tool, and makes the training engaging.

SMBs have historically not invested in training their employees, especially compared to their enterprise counterparts. Training has been seen as an afterthought and not much value is placed on the ROI in terms of time and money invested.

A new breed of training is needed to capture the attention span of the ever-connected workforce. Short, relevant, and continuous training that is easily consumed is needed. Training employees in the age of TikTok and Reels must evolve to adapt to these kinds of micro-learning styles. The days of 6-hour classes or even hour-long classes need to be replaced with 30-60-second micro-learning videos. Training on specific functions or features will be how employees consume and learn.

Stand-alone cybersecurity is another outdated method of training. Cybersecurity is not a stand-alone topic. It must be integrated and a core part of training on any platform that an employee uses. Cybersecurity training must be weaved into productivity training, so it is seamless and a part of how employees learn about the productivity tools they use.

MSPs see the need to educate SMB employees. They see the help desk tickets and realize that most employees lack knowledge of tools like M365 and struggle to use the most basic features of the platform. MSPs can have a huge impact by leading the adoption of ongoing productivity and cybersecurity training.

The role of an MSP will transform as the carrier of the productivity message to SMB clients. MSPs will be able to engage business owners on the value of productivity and cybersecurity and the positive impact on their business.

The productivity revolution is upon us and will be realized if MSPs help lead their SMB clients to new productivity heights.

Do you feel MSPs will have a significant role in this productivity revolution?

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